1) Framing - Public issues that most demand the attention of government officials.
2) public agenda - Setting a context that helps people to understand important events and matters of shared interest
3) priming - Using coverage to bring particular policies on issues to the public agenda.
4) penny press - Cheaply distributed press
5) yellow journalism - Sensationalist news reporting
6) muckraking - Journalists in the heroic role of exposing the dark underbelly of government and industry