Answer:
The answer is Co-Branding.
Explanation:
Co branding is a strategic alliance between 2 or more companies that links multiple brands from different companies to market a product that shows both characteristics of the individual products.
In this scenario, My Bonnie lass is launching a powder that has Lonalove's signature scent.
This marketing approach is beneficial for the both companies that partner together as the logistical advantages, marketing capabilities, marketing channels and brand names of both companies are mixed together in such approaches. Greatly increasing the chances of a successful product.
