Question

Mary Ellen works at Hershey in the marketing department. Recently, Hershey developed a new chocolate bar that the company is excited about. Mary Ellen​'s job is to try to increase awareness of the product, get people to try it, and obtain desirable distribution at retail stores. Which consumer sales promotion method should Mary Ellen select based on these criteria?

Answer 1

Answer:

Free Samples

Explanation:

The consumer sales promotion method that Mary Ellen should select based on these criteria is the free samples method.

Free samples method uses small quantities or few units of the new product of Hershey, as give-away; trying to lure people into trying it by way of product testing. This can be done by placing them in a tray in supermarkets and malls OR delivered door to door. They can also be attached to another existing well-known product, by way of 'bundle pricing'.

By so doing the awareness for the new chocolate will be created