Question

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets

Answer 1

Answer:

Buyers in the business- to business markets are generally a lot more rational and know much more about the products they need than buyers in consumer markets.

For example, a corporation is looking for a vendor that supplies them with toilette paper, paper towels and soap. They will request the vendors information about all the products that they can offer including:

1. professional product lines (paper and soap dispensers),
2. approximate cost per individual user
3. alternative qualities offered
4. applicable warranties
5. sales terms / discounts for volume sales
6. etc.