Phillip, owner of Technology Sales, said, "We have to focus on our customers and how can we beat the competition, so we have to be flexible." He encourages his R&D department to develop innovative products and focuses on being quick to respond to market changes. Technology Sales has a(n) _____.
1. market culture2. goal-driven agenda3. adhocracy culture4. clan culture5. focused approach
The goal customer satisfaction. And that can only be achieved through understanding the competitors strength and weakness. A defined goal can make future earnings more lucrative.