Question

Although many consider celebrity culture superficial and a poor reflection of a country’s values, not all celebrities are simply entertainers. Civil rights leaders, social reformers, and other famous public figures have come to represent important cultural accomplishments and advancements through their representations in the media. When images of Abraham Lincoln or Susan B. Anthony appear in the media, they resonate with cultural and historical themes greatly separated from mere fame.

Answer 1

Answer:

Media effects: Cultural messages, public domain and the media

Explanation:

This extract provided here is a part of the second chapter: Media effects of the book "Understanding Media and Culture: An Introduction to Mass Communication". It highlights the usage of public figures and celebrities or any other person who is well-known in the public domain to define or to promote a specific culture. These public figures are presented as people with important cultural accomplishments and advancements by the media. Hence, it is true that the media can be used to send cultural messages through utilization of celebrities and public figures to either reinforce a good cultural view of the public or to reinforce a negative public view regarding a section of the society.