Question

Herba life24 includes products developed for athletes in Canada. Herba life is a weight management and nutrition products company known for marketing products to customers for a healthier lifestyle. Athletes are just one of the groups that Herba life targets. Herba life24 is most likely a ______________.
a. brand extension
b. product line
c. product mix
d. product item
e. specialty product

Answer 1

Answer:

b. Product Line

Explanation:

A product line is a series of related products each distributed by the same organization under a single brand name.

Companies sell several business units under their different brand names, trying to differentiate them from one another in order to improve customer functionality.

Brands also extend their products by adding to current product lines because customers are more likely to buy products from brands they already know.