Answer:
The correct answer is Public relations.
Explanation:
Public relations (PR) are a set of strategic communication actions coordinated and sustained over time, whose main objective is to strengthen ties with different audiences, listening to them, informing and persuading them to achieve consensus, fidelity and support in present and future actions.
A set of techniques whose objective is to establish a link between the stakeholders or target market is called public relations. Its objectives are carried out using a chain of strategic communication actions. According to the intended result, the public relations technician seeks to sell, influence, promote, mutate the image or publicize the interests of his client. For this it uses methods, theories and techniques of advertising, marketing, design, politics, psychology, sociology and journalism. It is estimated that currently 80% of the contents in the media come from the actions of a public relations.