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AI Rubber is one of four suppliers of molded rubber products and has a 45% market share. The market for its products is shrinking. AI Rubber is part of a larger corporation that includes a total of seven different companies. In the BCG matrix, AI Rubber would be considered a ________.
(A) a star(B) a cash cow(C) a question mark(D) a dog

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sandlee09

Answer:

(B) a cash cow

Explanation:

Based on the information provided within the question it can be said that in this scenario AI Rubber would be considered a cash cow. This term refers to a business and/or product that generates a steady revenue or profit for the owning company or individual. Since AI Rubber has a 45% market share we can say that they are the cash cow of the corporation.

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