Question

Pearl Sands is a resort in the town of Willington. It attracts the maximum number of customers in the summer. In the spring, Pearl Sands sponsors shows on TV and puts up billboards in Willington and the surrounding towns. The billboards advertise Pearl Sands as an ideal holiday spot, whether for a weekend getaway in the summer heat or for a family vacation. This is an example of a ________ strategy.
A) pushB) vertical integrationC) pullD) publish-subscribeE) direct marketing

Answer 1

Answer: Push Strategy.

Explanation:

Pull strategy is applied by Pearl sands to draw customers to their holiday spot, by presenting their holiday spot as irresistible to their customers.

Pull strategy is an advertisement strategy used by marketers to draw customers to their product, by various means of adverts using Mass media and forms of advertisement.