Question

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk-taking, they are performing ________ functions. logistical merchandising facilitating implementation transactional

A. logistical

B. transformational

C.facilitating

D. implementing

E. transactiona

Answer 1

Answer: (E) Transactional  

Explanation:

The transactional function is one of the type of function that perform  various types transactional activities during the process of buying and also selling the products and the services in the market.

It is process of distribution where the members in the marketing channel are involve in the process of transactional function.

The main objective of the transactional function is that they performed various types of transactional process between the supplier and the consumer.

Therefore, Option (E) is correct.