Question

Mr. Adams is a researcher paid by a soft drink manufacturer to determine what makes consumers prefer one formulation over another. Mr.Adams has gathered three different panels of matched persons, to have them taste test different formulations and discuss their reactions. The first panel consisted of college students, the second of young urban professionals in their 20s, and the third of homemakers between the ages of 35-45 . Mr.Adams' research project can best be described as

A. case study.
B. ethnography.
C. focus group.
D. longitudinal.

Answer 1

Answer:

The answer is C. focus group.

Explanation:

Focus group reserch involves a small group who is guided through questions or discussions in order to predict large-scale outcomes. It is especially used for marketing research.

This type of research is mostly qualitative, as it asks for opinions or perceptions.