Question

Naomi is IMC manager for a chain of regional income tax service providers. Franchisees pay a percentage of their revenue to an IMC account allocated to her. As she establishes the short-termgoals for her firm's IMC efforts, her goals are likely to include
A. expanding customer loyalty by closing the feedback loop.
B. increasing market share, sales, and customer loyalty.
C. increasing inquiries, awareness, and trial of her firm's services.
D. shifting customers to rule-of-thumb budgeting.E. increasing the lagged effect.

Answer 1

Answer:

C. increasing inquiries, awareness, and trial of her firm's services.

Explanation:

Commonly short-term IMC goals comprise generating inquiries, increasing awareness, and prompting trial of the firm's products.

Answer 2

Answer:

Option C is correct

Explanation:

This is the first step to take when starting a firm that provide services by providing awareness through advertisement channel and keeping an enquiry channel for prospective clients that have questions about service procedures. All this makes option c a short term goal for imc.