Munchery provides an alternative to standard food delivery with its high-quality meals created by talented chefs. As the company grew, it discovered the need for a robust system to capture new and repeat customer information. That system helped the company identify customers' food needs and wants.. After implementing a CRM system, Munchery discovered that not only did the system provide management and relationship-building capabilities, but it also met a third overall business goal. What was that third CRM system goal?
