Question

A local landlord with a reputation for failing to return security deposits at the end of a lease has been invited to present his viewpoint at a meeting of the local tenants’ union. The landlord accepts the invitation despite the fact that he will be facing an audience with a very negative view of his integrity. What factor will the landlord have to overcome if his speech is to have any chance of being persuasive?a. low initial credibilityb. low generated credibilityc. low introductory credibilityd. low terminal credibilitye. low derived credibility

Answer 1

Answer: a. Low initial credibility

Explanation:

Credibility is the perception of a speeker's attitude and competence,it shows the level of trust which the audience has of the speaker.

Following the scenero,the landlord who is coming to defend or give explanation to an anomaly, generally he will have a low initial credibility as the audience has an initial negative perception of him for failing to return security deposit at the end of a lease.

So the extent the audience will believe him will be low at the initial until he gives a good account of what has gone wrong.