Question

When Ron complained to his bank’s branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests.
The branch manager is using ________ segmentation to retain Ron as a customer.

A. benefit
B. psychographic
C. loyalty
D. geodemographic

Answer 1

Answer: (C) Loyalty

Explanation:

 The loyalty segmentation is the process in which the we interact with the customer regarding the product and the services.

The main benefit of the loyalty segmentation is that the customers or the users giving the feedback regarding the products and the services.

According to the given question, the branch manager is basically using the loyalty segmentation to retain the customer.

Therefore, Option (C) is correct answer.