Answer: broaden its competitive scope
Explanation: An organization's competitive scope is characterized as a feature of the number of value chains in which the enterprise is involved. The involvement in these stages in these stages is separate but interconnected.
In the given case, the company runs in an industry which have heavy competition. Thus, that enterprise should broaden their customer base by making acquisition or mergers so that they can have extra resources to compete with their rivals efficiently.
Competitive scope can be categorized as segment scope, vertical scope, geographical scope and industry scope.
