Question

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

Answer 1

Answer:

it is not easy to carry out the functions of marketing intermediaries, and that probably they will not perform them very efficiently.

Explanation:

Companies like human beings tend to specialize on certain activities, it is not usual that one company will be able to perform every single activity perfectly. That is why certain companies specialize in marketing while others specialize in the production of goods or services.