Question

Looking to increase its customer loyalty, management at Epic International has worked to create a personal dialogue with their customers. This dialogue will enable Epic to offer products that exactly meet their customers' needs and provide personalized service before and after the sale.
What strategy does Epic International illustrate?

A. a production orientation
B. niche marketing
C. relationship marketing
D. personalized promotion

Answer 1

Answer: (C) Relationship marketing

Explanation:

 The relationship management is one of the business strategy where the organization basically maintaining the partnership with the clients and the customers.

The main aim of the relationship management is that it efficiently deals with the relationship between the business and the customers.

By using the relationship marketing strategy, it manage all the consumer data which is known as CRM (Customer relationship management) and also analysis the business.

Therefore, Option (C) is correct.