Question

The management of Raleigh Bicycles observes that the company's selling costs are affected by the increased number of visits that salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via telephone. This marketing strategy used by Raleigh is an example of ________.

Answer 1

Answer: Outbound Telemarketing

Explanation: Here, Outbound Telemarketing is being used by the management of Raleigh Bicycles. Outbound Telemarketing is the process of advertising the products through cold calling the present or prospective customers in order to attract them to buy the given products that the company wishes to sell.