The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing
The government of Olaspen is engaging in Place Marketing because the advertisements they are making focus on the virtues and qualities of a particular place (the town of Olaspen).
The advertisements highlight the attractiveness of certain geographical features present or unique in the town's jurisdiction.
