Question

Which statement is true of consumer behavior? a. People’s value systems do not affect their consumer behavior. b. Consumer behavior cannot be learned. c. The study of consumer behavior includes factors that influence purchase decisions and product use. d. Consumers’ product and service preferences are constant and do not change over time.

Answer 1

Answer:

c

Explanation:

consumer behaviour is generally about an individials behaviour relating to preference and purchase of products

Answer 2

The study of consumer behavior includes factors that influence purchase

decisions and product use.

Knowledge of consumer behavior is important in companies as it helps

them to predict how consumer's behave, or their emotions when a product

is out. Consumers expect their needs to be met in a product or service and

factors which influence it are usually considered too.

This helps them speculate what is to be included in a product for higher

sales and profit.

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