Question

Research on fear appeal in advertising suggests that a moderate amount of fear is most effective at achieving persuasion. That is, using not enough fear or too much fear in advertising will not be effective. This is an example of what type of relationship that regression might find?

Answer 1

Answer:Curvilinear Relationship

Explanation:

A Curvilinear Relationship refers to a relationship between two variables where by an increase in one of these variables lead to an increase in the other one but only to a certain amount,after this point an increase of one of these variables will lead to a decrease of the other variable. This will result to an inverted U shaped curve graph.

There curvilinear relationship also occurs when increasing one variable lead to a decrease of the other variable to some extent after which an increase of one variable will lead to an increase of the other variable and you will end up with a U shaped curve.

When you want to persuade someone to buy a product,you may tell them of things that may happen to them if they don't have your product it may work in moderation however it may feel too far fetched when you try to use extreme level of fear.