Question

In an effort to increase customer loyalty, management at Pratt International has worked to create a personal dialogue with their customers. This dialogue will enable Pratt to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Pratt International strategy illustrates: A. a production orientation.
B. relationship marketing.
C. personalized promotion.
D. niche marketing.

Answer 1

Answer:

The correct answer is B

Explanation:

Relationship marketing is defined as the facet of CRM (stands for Customer relationship management), which focus on the loyalty of the customer and the customer engagement instead of short goals such as individual sales and customer acquisition.

So, Pratt international, offer the customers products which meet the needs of the customers and provide the personalized service after and before sale. This strategy stated the relationship marketing.