Answer:
Bounded rationality model
Explanation:
When making decisions or choices, bounded rationality is the concept that the rationality of individuals is restricted by the information possessed by them, the apprehensive limitations of their minds and the fixed period of time they have to make the decision. It was proposed by Herbert Simon and modelled by Ariel Rubinstein. Bounded rationality was able to be modelled by explicitly defining the procedures of decision-making. However, Gerd Gigerenzer was of the opinion that decision theorists had deviated from the original concept by Simon. He proposed and proved that basic approaches to problem solving that employ practical methods often result in better decisions compared to theoretically optimal procedures even though the approaches are not certainly optimal, perfect or natural. Later on, Huw Dixon gave the notion that detailed analysis of the process of reasoning underlying bounded rationality is unnecessary.