Question

When Mandy last got her drive through order at the fast food restaurant, she thought the employee who helped her was cold and unfriendly. The food tasted good but was overshadowed by the employee's demeanor. Since then, Mandy often says something derogatory to her friends about the restaurant based on this single experience. This is an example of which issue associated with services?

a. Inflexibility
b. Intangibility
c. Inseprability
d. Incongruity
e. Imcompressionability

Answer 1

Answer: Option C

         

Explanation: Marketing uses inseparability to describe the main service value as distinct from goods. Inseparability is the feature of a service that makes it difficult to distinguish the service's supply or output from its utilization.

In the given case, the main objective of the consumer was to get her product but the service by the employee was also an inseparable part that affected the utility satisfaction of Wendy.

Hence we can conclude that the correct option is C.