Question

When choosing retail partners, a high-end cosmetics manufacturer like Estée Lauder would most likely not choose to sell to CVS or Dollar General due to

A.channel structure.
B. networking capabilities.
C. distribution intensity.
D. channel member characteristics.
E. customer expectations.

Answer 1

Answer:

Customer expectations

Explanation:

Customer expectations cover all that a consumer wants from a company, product or association.

Consumer preferences are formed in consumers' perceptions based on their personal experiences and what they have experienced in conjunction with their prior knowledge and experience.

Therefore since CVS and Dollar General are low-end stores, consumers would not expect a high-end brands to be associated with them.