TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. With recent growth in the natural gas industry, the timing is right for this company’s success, but it must use ________ advertising so oil and gas companies will know of its product's existence.

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. With recent growth in the natural gas industry, the timing is right for this company’s success, but it must use pioneering advertising so oil and gas companies will know of its product's existence.

pioneering advertising is used basically when a totally different product is available in an organization that produces a specific product known to the general populace. So to let the public or the intended market know that this is not related to what you already know us as a company for, pioneering advertising strategy is employed.