Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations. Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in an:______a. mall intercept.b. chat room.c. one way communication channel.d. virtual community.e. focus group.

In marketing and psychology, a focus group refers to a form of qualitative research in which a group of people are asked about their attitude towards a product, concept, advertisement or idea. Questions are asked in an interactive group setting where participants are free to talk with other group members. The purpose of focus group is to help knowing what the target population thinks of the product, concept or idea in order to make improvements and know what the market consider as valuable on the products.

In this example, six women are invited to participate in a discussion on motels, hotels and resorts. They are first asked what differentiates them and then they are asked to identify all the amenities they expect to find in overnight accomodations. They are being asked about their attitude towards motels, hotels and resorts and questions are asked to them in order to know what they value the most. Therefore, this is an example of focus group.