Question

A survey questioned men and women to determine how each group felt about low-fat foods advertising on television. The results from male and female respondents were examined separately to see if their responses were different. The research results were analyzed using
A)ethnographic techniques
B)cross-tabulation
C)standard correlation calculations
D)single-source data methods
E)projective techniques

Answer 1

Answer:

B. cross-tabulation

Explanation:

Cross - tabulation -

It is the method of quantitative analysis , to tabulate various variables at one go , is referred to as cross - tabulation.

It is also known as cross tabs or contingency tables .

This method is used to study , certain patterns or trends by suing a set of data .

hence, from the question information, the correct term form the given options is  B. cross-tabulation .