Question

Lyla faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Lyla confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. What should Lyla consider?

Answer 1

Answer:

generating publicity for the product.

Explanation:

Based on the information provided within the question it can be said that Lyla should consider generating publicity for the product. This publicity will help her achieve a positive image for the product as well as for the firm, by allowing the public to become aware of the products and business and allow them to make their own assessment of it.