Green-Living Lawncare Systems, Inc., has enjoyed great profits for 15 years. When new-product development made it feasible for underground sprinkling systems to be installed at a reasonable price, the business skyrocketed. Recently, through ________________ the owner of Green-Living learned about a grass seed that only needs to be watered two times each year. This innovation could have serious consequences on healthy revenues and profits. The owner is analyzing the _________ environment in order to remain knowledgeable about new trends that may affect his business.
