Question

Harper Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market.
When the owner, Jane Harper, went to reuse some of her coops, she noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Which stage of the business buying decision process was Harper in when she decided to replace her old coops?

A) problem recognition
B) general need description
C) product specification
D) product value analysis
E) performance review

Answer 1

Answer:

Answer to this question is Option A i.e. problem recognition.

Explanation:

Here, Jane Harper, the owner of Harper farms come across a problem related to the damaged coops. This problem acts as a trigger for his decision of buying new coops. Jane has identified a problem here and brought in his notice that he has to buy new coops for his business. Therefore, Jane is at the very first stage of buying decision process i.e. problem recognition.