Question

Dottie is watching a television commercial for a well-known beer. The words "Buy Beer" flash on the screen, but they flash so quickly that Dottie is not consciously aware of them. The advertisers are hoping that the commercial will make Dottie and other viewers want to buy more of their beer based on __________ perception of the words.

a. altered
b. split-brain
c. subliminal
d. conscious

Answer 1

Answer:

The advertisers are hoping that the commercial will make Dottie and other viewers want to buy more of their beer based on subliminal perception of the words.

Explanation:

Subliminal perception is a persuasive visual or auditory message presented in a slightly audible or visible form in order for the receptor to receive the message subconsciously, is commonly used in marketing as the one on the example.

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