Question

Danielle's PR firm is involved in a health campaign aimed at encouraging families to eat more organic produce. As she works on print ads for the campaign, Danielle realizes that she should put these ads into several different languages to have a larger impact. What factor is Danielle taking into consideration?


A. Does the audience need repeated exposure?
B. How diverse is the population to be reached?
C. What communication channels will the audience be using?
D. How large is the population to be reached?

Answer 1

The factor which Danielle is taking into consideration is How diverse is the population to be reached?

Answer: Option B

Explanation:

The advertisement campaign that the firm of Danielle is working on, is all about encouraging the people to eat more organic food. She wants her advertisement to be very effective and for this she wants to get the ad print in different languages which the people of that area speak.

For this purpose, she will have to find the variety of population who are living in that area. Thus she will focus on how diverse is the population that is to be reached.