When Motorola first entered the Mexican marketplace, the company wanted direct control of salespeople in major urban markets but was not as concerned about control in less populated areas of the country. Motorola probably used a company sales force in major urban areas and manufacturer representatives in less populated areas of Mexico
Explanation:
When any company enters into a new marketplace, it has to manage both its sales and production part of services. Any country has two sets of areas. One being the busy urban area where business flourishes. It is mainly because more independent and earning people reside inside the city. The less populated parts of the country have populations that earn as much money as they need for their survival.
Thus, any company which comes to a new city, its first choice of sales force set up is a flourishing urban city. The manufacturing plant is then set up away from the city, in the villages. The manufacturing plants then get labor from the surrounding villages. The same choice was of Motorola when it entered the Mexican marketplace.
