Let's practice Channels and MCF analysis by going to the Google Merchandise Store demo account with a date range of Feb 1, 2016 - Feb 29, 2016 to answer the following questions: Under Acquisition in the All Traffic > Channels report, using a Custom Segment for users who had a landing page that contains "Android", what is the Ecommerce Conversion Rate for users brought in by the Paid Search channel? 1.00% 1.16% 1.18% 1.36%