Question

Ian purchased an Icewall refrigerator that regularly broke down. So, when his friend Susan asked him to recommend a good refrigerator for her new home, Ian said, "You can buy any refrigerator other than an Icewall refrigerator because I had a bad experience with it." This bias of judgement is an example of the _____.

Answer 1

Answer:

This is an example of availability heuristic.

Explanation:

Availability heuristic is understood as a mental shortcut; an individual gets immediate thoughts about a certain subject, avoiding any "delays" or much conversation about the topic. He/she just gets to the point.

In this case, instead of circling around the refrigerator subject, Ian immediately tells Susan that she can buy any except for the Icewall, and proceeds to explain his own personal experience.