Question

California Milk Advisory Board has been running national advertising on television. The ad features "happy cows" and carries the tagline "Great cheese comes from happy cows. Happy cows come from California." The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of _________________ advertising.

Answer 1

Answer: Institutional

Explanation:

Institutional advertising is the type of advertising, which focuses more on promoting the image of company or industry rather than promoting the products or services it sells. In this type if advertising, promotional activities that will give the company reputable recognition, positive image, enhance goodwill are being focused on instead of the promotion of sales or product and services itself.