Question

Using a(n) ________ strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product.

A) pull

B) blitz

C) push

D) buzz

E) pulse

Answer 1

Answer:

Letter A is correct. Pull.

Explanation:

A pull marketing strategy aims to increase demand for a product or service as consumer attraction to the product or service increases.

In this strategy, the marketing team should focus efforts on designing promotions that induce consumers to want a particular product through appeals for price benefits, brand value, and satisfaction. Increasing consumer perception and product desire directly increases product demand and business results.

Some examples of pull marketing are through email marketing, social media, promotions and discounts, advertising and others.