Question

A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local mall. By designing the quilts and kiosk with aesthetic value, the artist creates __________ utility.

Answer 1

Answer:

form

Explanation:

In terms of marketing utilities, this kind of aesthetic added value relates to the form utility of a marketing channel. By improving the appeal of his product and shop (kiosk), the textile artist is tackling the form utility. In this example, besides the aesthetic appeal of the product itself, the total customer experience is increased with the special kiosk design.