Question

Which of the following statements about personal selling is​ correct?
A. Salespeople are often the only direct contact with a customer.
B. The role of personal selling is very consistent from company to company.
C. Salespeople represent the company to​ customers, but they do not represent customers to the company.
D. Personal selling is a fairly new profession.
E. Personal selling is the nonpersonal arm of the promotional mix.

Answer 1

Answer: Option a

Explanation: In simple words, it refers to the traditional method of selling under which the organisation hires sum people to directly interact with the customers and persuade them to buy the product. These sales personnel uses their specialized knowledge, appearance and attitude to manipulate customers.

In such a method, the individual is the only entity from which the potential customer interacts and are responsible for the services that are needed to be performed after the order is made.

Hence the correct option is A.