Answer:
The correct answer is B. more loyal customers are more likely to follow the company on social media.
Explanation:
Customer loyalty has a direct impact on financial results, as well as prestige and brand image. The influence of a satisfied customer can be more decisive than any marketing strategy, since:
- A loyal customer consumes more. A study on American companies found that 40% of online shopping revenue comes from regular customers, who represent only 8% of ecommerce visitors (Adobe).
- The satisfied customer shares their positive experience in networks and through word of mouth. It is one of the most effective forms of marketing that exists.
- All your clients can become great clients. After purchasing the first product, a customer has a 27% chance of buying back at the same place. If you get that customer back and make a second purchase, the chances of returning increase up to 45% and, in the case of a third purchase, that percentage rises to 54% chance of making another purchase.