When managing its intermediaries, a/an ________ enables the manufacturer to use advertising, promotion, and other forms of communication to persuade consumers to demand the product from intermediaries, thus inducing the intermediaries to order it.
A.pull strategyB.push strategyC.integrated marketing channel systemD. multichannel marketing schemeE. value network

In the pull strategy, companies seek to increase sales by creating demand for their products. The approach involves the company 'pulling' or attracting customers to buy its products from retail centers. In this strategy, the company makes persuasive appeals to customers to buys its products through advertisements.

The success of the pull strategy depends on the company's ability to generate interest in its products. Marketers use different channels to communicate to customers, including the internet, TV, newspaper, and sales promotion. The objective is to get customers to seek out the company's products from retailers and distributors.