Javier has been asked to deliver the keynote speech at a Young Entrepreneurs Convention. As part of his preparation for his speech, he asks the conference planner how big the room is, how it will be set up, how many people will be in attendance, and whether there are any special guests or audience characteristics that he should keep in mind. What method of audience analysis is Javier using?

a. Contact person
b. Polling the audience
c. Personal interviews
d. Scientific surveys