Josh is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm’s marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Josh’s role is to:a. link movie wholesalers to other wholesalers.b. link film producers to other middlemen.c. always oversee the sale of movies to retailers.d. maintain the quality of the movie product.e. engage in short-term commitments to the least expensive channel member.
