Question

Bianca's discount home furnishings store is in a strip mall. She wants to know what other businesses in the strip mall her customers visit when they come to her store. To collect information for this objective, Bianca will most likely use:
a. door-to-door surveys
b. focus group interviews
c. observation
d. sales invoices
e. census data

Answer 1

Answer:

Option C is correct.

Explanation:

Observation is a market research technique, used to analyze the behavior of consumers into a specific market area.

In your example, Bianca wants to know which other stores her customers visit, in other words, she wants to study her market and the behavior of her, customers; what is behind their choices?, what motivates them? This will help her to launch successful marketing campaigns, and to stand out from the competition.