Answer:
Framing effect
Explanation:
The framing effect is a term in which our words, settings, and our situation affect our principle of choices. This is a term that comes with the loss and gains profit. People focus most of the time the loss perceived as more worthy than the same range gain or profit. For instance, there is ad-related to yogurt. At one cup it is written that yogurt is only 20% fat and on the other hand on another cup, there is written 80% free fat. People will more focus or pay attention to eighty percent free fat rather than with twenty percent fat. This is the framing of words that affect our decision making. The framing effect is the greatest bias in decision making.