Answer:
public relations known as publicity.
Explanation:
Based on the information provided within the question it can be said that Lenny's efforts indicate that he is involved in a form of public relations known as publicity. This basically refers to a company's presence in the media. This can include television news outlets, newspapers, or even radio. The last of which is the case in this scenario since Lenny sent the news release about the new product to all the local radio stations.