Question

Recently, the number of students enrolled in the marketing program dropped while enrollment in the psychology program increased. The chair of the marketing department will probably use __________ as a first step to gain a better understanding of why enrollments are changing.Ê

Answer 1

Qualitative research is the correct answer.

Qualitative search is a scientific method used to better understand a social phenomena. This process provides information about people's behaviors, seeking to explain why and how individuals behave a certain way. Differently from quantitative research, which deals with numbers and statistics, the qualitative method is based on words and meanings.